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Tag Archives: Google

Introduction to Google AdWords: Setting up Your AdWords Campaign in 3 Easy Steps

Google is not the only pay-per-click (PPC) advertising option out there, but it is the standard in search engine marketing. Considering that 3.5 billion searches are performed every day via Google and that it drives over 80 percent of Accelebrate’s …

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Structured Data for SEO (A True Story)

A few months ago we added structured data to all of the course pages on the Accelebrate website. What did we have to lose? Google uses this type of markup to better understand a webpage’s content and, yes, it is …

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Lessons in SEO: Survive the Google Penguin Update with Higher Domain Authority

Google has been taunting webmasters for months with a new Penguin 4 algorithm update for 2016, but they have been coy about when it would be released, only saying it would march out in Q1. Well played, Google, well played. …

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Google’s New Mobile Algorithm: A Mobilegeddon Update for Your SEO Panic Attack

Everyone loves a good action/drama, but it did not really play out that way when Google, after much anticipation, rolled out its new mobile-friendly algorithm on April 21.  The world as we know it did not end and one week …

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Lessons in SEO: Penguin’s Algorithm Updates are Just in Time for the Holidays

In past years, Google has offered webmasters and businesses the gift of breathing a little easier over the holidays by not rolling out a new algorithm update. Changing the algorithm in the weeks between Thanksgiving and Christmas have been ‘off …

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Lessons in Search Engine Optimization: SEO for 2015

Some of Google’s 2014 algorithmic changes (formulas for figuring out which pages should rank the highest on search engine results pages, or SERPs) have sent the SEO world into a spin. In this blog article, I will discuss the current …

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