Introduction to Google Analytics


Course Number: GA-100

Duration: 1 day (6.5 hours)

Format: Live, hands-on

Google Analytics Training Overview

Google Analytics is used to collect, configure, and analyze website data. Understanding how to use this powerful SEO management tool can help you reach the right audience and increase your website traffic.

This Introduction to Google Analytics training teaches search engine marketers and analysts how to use Google Analytics to discover meaningful user insights from their website traffic data. Attendees learn how to track and report their website's audience statistics, helping them better understand their customers and make data-driven website decisions.

Headcount Cap: Due to the intensive instructor interaction in this class, headcount is capped at 10 attendees per delivery.

Location and Pricing

Accelebrate offers instructor-led enterprise training for groups of 3 or more online or at your site. Most Accelebrate classes can be flexibly scheduled for your group, including delivery in half-day segments across a week or set of weeks. To receive a customized proposal and price quote for private corporate training on-site or online, please contact us.

Objectives

Students will learn how to:

  • Set up Google Analytics to collect website data
  • Create and analyze reports
  • Gain insights and make data-driven decisions

Prerequisites

Students must have a basic understanding of computers.

Outline

Expand All | Collapse All

Introduction
Google Analytics Overview
  • What is Google Analytics?
  • Google Analytics features
Preparing the Environment
  • Setting up Google Analytics
Administration
  • Working with settings
Reporting
  • Importing and exporting data
  • Creating custom reports
  • Creating and sharing dashboards
  • Adding shortcuts
Data Visualizations
  • Adding and comparing metrics
  • Sorting data
  • Creating charts and graphs
  • Using the search features
Summary and Conclusion

Training Materials:

All Google Analytics training students receive comprehensive courseware.

Courseware by NobleProg® Ltd, 2004 - 2020 All Rights Reserved.

Software Requirements:

  • Google Analytics
  • Internet connection


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