Agile Marketing Training Overview
Marketing has changed. There are more channels, more complex persona segmentation, more demand for creative campaigns in multiple media, and everything is underlined by the drive to produce more, more often, and faster.
This Agile for Marketers Certification training teaches attendees how to apply Agile to their marketing initiatives and focuses on customer-centric campaigns. The course is certified by ICAgile and participants may earn ICP-Marketing Certified Professional accreditation upon successful completion of the class.
Note: This Agile Marketing training can accommodate up to a maximum of 25 participants.
Location and Pricing
Accelebrate offers instructor-led enterprise training for groups of 3 or more online or at your site. Most Accelebrate classes can be flexibly scheduled for your group, including delivery in half-day segments across a week or set of weeks. To receive a customized proposal and price quote for private corporate training on-site or online, please contact us.
In addition, some courses are available as live, instructor-led training from one of our partners.
Objectives
- Prioritize the most important work and how to tactically say no to work that’s low value
- Visually map a marketing campaign and determine ways that one can break work up to deliver pieces to customers faster
- Apply a one-sentence writing technique called ‘Customer Stories’ to quickly adjust the tone of your campaign to be more customer-centric
- Create customer personas using what you know now, allowing you to get to faster delivery of real work
- Understand the Agile mindset, principles, roles, and frameworks including Scrum, Kanban, and Lean Marketing
Prerequisites
No prior experience is presumed.
Outline
Expand All | Collapse All
Introduction
The Need for Agile Marketing
- Agile Marketing Drivers and Criticality
- Marketing to Serve vs. Sell
- Defining Agile Marketing
- Differentiating Agile Marketing
Customer-Centric Marketing
- Customer-Centricity
- Understanding Customer Needs
- Building Customer Trust
- Focusing on Outcomes Over Outputs
Flexible Marketing Planning
- Minimally Viable Campaigns
- The Marketing Backlog
- Relative Estimation
- Teams & Team Work
Implementing Agile Marketing
- Framework Overviews
- Collaborative Planning Workshop
- Simulate a Marketing Campaign with the Agile Marketing Navigator framework
- Getting Started with Agile Marketing
Conclusion
Training Materials
All attendees receive comprehensive courseware covering all topics in the course including:
- Case studies and real stories of marketers currently applying Agile Marketing
- A take-home workbook that takes concepts and puts them into action items for when you get back to the office
- A designation as a Certified Agile Marketer by ICAgile, a world-renowned accreditation company
Software Requirements
For in-person deliveries, attendees do not need computers for this course. We will provide full classroom setup instructions that will include seating in small groups, with supplies such as flipcharts, sticky notes, markers, and pens for the attendees and a projector and Internet connection for the instructor's laptop.
Online deliveries for this interactive training will use an online meeting platform (such as Zoom, WebEx, GoTo, or Teams) to have face-to-face contact online, including use of breakout rooms for group activities.
Free Agile Marketing Resources from Accelebrate
Read our Agile Marketing articles:
In addition, we have a 1-hour webinar on Agile Marketing: Agile, It’s Not Just for Software Anymore! Learn How To Get Your Marketing Department Embracing Agility If you’re working at a company that’s practicing agile in IT, but your marketing department is still working the same way it has since 1999, it’s time to get them on board! In this webinar, Stacey Ackerman, agile marketing coach and trainer, will guide you through 5 easy ways to get your marketing team started with agile.
