Agile for Marketers Certification


Course Number: AGLM-100

Duration: 2 days (13 hours)

Format: Live, hands-on

Agile Marketing Training Overview

Marketing has changed. There are more channels, more complex persona segmentation, more demand for creative campaigns in multiple media, and everything is underlined by the drive to produce more, more often, and faster.

This Agile for Marketers Certification training teaches attendees how to apply Agile to their marketing initiatives and focuses on customer-centric campaigns. The course is certified by ICAgile and participants may earn ICP-Marketing Certified Professional accreditation upon successful completion of the class.

Location and Pricing

Accelebrate offers instructor-led enterprise training for groups of 3 or more online or at your site. Most Accelebrate classes can be flexibly scheduled for your group, including delivery in half-day segments across a week or set of weeks. To receive a customized proposal and price quote for private corporate training on-site or online, please contact us.

In addition, some Business Skills courses are available as live, online classes for individuals.

Objectives

  • Strategies for prioritizing the most important work, and how to tactically say no to work that’s low value
  • How to visually map a marketing campaign and determine ways that you can break work up to deliver pieces to customers faster
  • A one-sentence writing technique called ‘Customer Stories’ to quickly adjust the tone of your campaign to be more customer-centric
  • Ways to create customer personas using what you know now, allowing you to get to faster delivery of real work
  • A format for creating a ‘Brief Brief’ that guides the agile team strategically, but allows room for creative thinking
  • An understanding of the agile mindset, principles, roles and frameworks including Scrum, Kanban and Lean Marketing

Prerequisites

No prior experience is presumed.

Outline

Expand All | Collapse All

Introduction
The Need for Agile Marketing
  • Discover how new brand categories are disrupting marketing as we know it
  • Explore six key challenges marketers are facing with traditional marketing
  • Learn how agile marketing can help you overcome these challenges
Defining Agile Marketing
  • Discover the differences between Agile marketing and common frameworks such as Scrum, Kanban and Lean
  • Take a deep dive into the Agile marketing Manifesto’s Values & Principles and discover where you’re aligned and areas that will require a culture change at your company
  • Learn what Agile marketers do differently than traditional marketers
Customer-Centric Marketing
  • Learn how to create campaigns that don’t lose sight of your customers
  • Explore social media and how personalization and quick response is imperative
  • Practice writing minimally viable personas and customer stories to understand customers’ needs quickly
Marketing Planning that’s Flexible
  • Learn how to focus your marketing on outcome vs. output
  • Practice mapping out your work to discover your minimally viable campaign
  • Learn to organize work in a single, prioritized marketing backlog
Teams & Teamwork
  • Understand how teams of generalists rather than specialists deliver marketing value sooner
  • Discover why dedicated team players are key to the teams’ success
  • Learn how working at a sustainable pace determined by the team improves outcomes
Kanban Practices for Agile Marketers
  • Learn the basics of Kanban and its key principles
  • Discover how to limit work in progress so work doesn’t get ‘stuck’
  • See how visualizing work helps the team
  • Determine how your team can discover its ideal flow to maximize done work
Using the Scrum Framework in Agile Marketing
  • Learn the basics of the Scrum framework
  • Understand the three roles in Scrum and how marketers are changing it up
  • Simulate the Scrum framework with an interactive game
Getting Started with Agile Marketing
  • Select which Agile practices best fit your team and culture
  • Explore how Agile marketing teams have been formed by other companies
  • Learn best practices for piloting an Agile marketing team
Conclusion

Training Materials:

All attendees receive comprehensive courseware covering all topics in the course including:

  • Case studies and real stories of marketers currently applying Agile Marketing
  • A take-home workbook that takes concepts and puts them into action items for when you get back to the office
  • A designation as a Certified Agile Marketer by ICAgile, a world-renowned accreditation company

Software Requirements:

For in-person deliveries, attendees do not need computers for this course. We will provide full classroom setup instructions that will include seating in small groups, with supplies such as flipcharts, sticky notes, markers, and pens for the attendees and a projector and Internet connection for the instructor's laptop.

Online deliveries for this interactive training will use an online meeting platform (such as Zoom, WebEx, GoTo, or Teams) to have face-to-face contact online, including use of breakout rooms for group activities.



Free Agile Marketing Resources from Accelebrate

Read our Agile Marketing articles:

In addition, we have a 1-hour webinar on Agile Marketing: Agile, It’s Not Just for Software Anymore! Learn How To Get Your Marketing Department Embracing Agility If you’re working at a company that’s practicing agile in IT, but your marketing department is still working the same way it has since 1999, it’s time to get them on board! In this webinar, Stacey Ackerman, agile marketing coach and trainer, will guide you through 5 easy ways to get your marketing team started with agile.

Learn faster

Our live, instructor-led lectures are far more effective than pre-recorded classes

Satisfaction guarantee

If your team is not 100% satisfied with your training, we do what's necessary to make it right

Learn online from anywhere

Whether you are at home or in the office, we make learning interactive and engaging

Multiple Payment Options

We accept check, ACH/EFT, major credit cards, and most purchase orders



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