Agile for Marketers Certification

AGLM-100 (2 Days)
Request Pricing for Agile for Marketers Certification

Agile Marketing Training Overview

Marketing has changed. There are more channels, more complex persona segmentation, more demand for creative campaigns in multiple media, and everything is underlined by the drive to produce more, more often, and faster.

This Agile for Marketers Certification training teaches attendees how to apply Agile to their marketing initiatives and focuses on customer-centric campaigns. The course is certified by ICAgile and participants may earn ICP-Marketing Certified Professional accreditation upon successful completion of the class.

Location and Pricing

Accelebrate courses are taught as private, customized training for groups of 3 or more at your site. In addition, we offer live, private online training for teams who may be in multiple locations or wish to save on travel costs. To receive a customized proposal and price quote for private on-site or online training, please contact us.

Agile Marketing Training Objectives

All students will learn:

  • Strategies for prioritizing the most important work, and how to tactically say no to work that’s low value
  • How to visually map a marketing campaign and determine ways that you can break work up to deliver pieces to customers faster
  • A one-sentence writing technique called ‘Customer Stories’ to quickly adjust the tone of your campaign to be more customer-centric
  • Ways to create customer personas using what you know now, allowing you to get to faster delivery of real work
  • A format for creating a ‘Brief Brief’ that guides the agile team strategically, but allows room for creative thinking
  • An understanding of the agile mindset, principles, roles and frameworks including Scrum, Kanban and Lean Marketing

Agile Marketing Training Outline

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Introduction
The Need for Agile Marketing
  • Discover how new brand categories are disrupting marketing as we know it
  • Explore six key challenges marketers are facing with traditional marketing
  • Learn how agile marketing can help you overcome these challenges
Defining Agile Marketing
  • Discover the differences between Agile marketing and common frameworks such as Scrum, Kanban and Lean
  • Take a deep dive into the Agile marketing Manifesto’s Values & Principles and discover where you’re aligned and areas that will require a culture change at your company
  • Learn what Agile marketers do differently than traditional marketers
Customer-Centric Marketing
  • Learn how to create campaigns that don’t lose sight of your customers
  • Explore social media and how personalization and quick response is imperative
  • Practice writing minimally viable personas and customer stories to understand customers’ needs quickly
Marketing Planning that’s Flexible
  • Learn how to focus your marketing on outcome vs. output
  • Practice mapping out your work to discover your minimally viable campaign
  • Learn to organize work in a single, prioritized marketing backlog
Teams & Teamwork
  • Understand how teams of generalists rather than specialists deliver marketing value sooner
  • Discover why dedicated team players are key to the teams’ success
  • Learn how working at a sustainable pace determined by the team improves outcomes
Kanban Practices for Agile Marketers
  • Learn the basics of Kanban and its key principles
  • Discover how to limit work in progress so work doesn’t get ‘stuck’
  • See how visualizing work helps the team
  • Determine how your team can discover its ideal flow to maximize done work
Using the Scrum Framework in Agile Marketing
  • Learn the basics of the Scrum framework
  • Understand the three roles in Scrum and how marketers are changing it up
  • Simulate the Scrum framework with an interactive game
Getting Started with Agile Marketing
  • Select which Agile practices best fit your team and culture
  • Explore how Agile marketing teams have been formed by other companies
  • Learn best practices for piloting an Agile marketing team
Conclusion

Free Agile Marketing Resources from Accelebrate

Read our Agile Marketing articles:

In addition, we have a 1-hour webinar on Agile Marketing: Agile, It’s Not Just for Software Anymore! Learn How To Get Your Marketing Department Embracing Agility If you’re working at a company that’s practicing agile in IT, but your marketing department is still working the same way it has since 1999, it’s time to get them on board! In this webinar, Stacey Ackerman, agile marketing coach and trainer, will guide you through 5 easy ways to get your marketing team started with agile.

Request Pricing for Agile for Marketers Certification
Lecture percentage

50%

Lecture/Demo

Lab percentage

50%

Lab

Course Number:

AGLM-100

Duration:

2 Days

Prerequisites:

No prior experience is presumed.

Training Materials:

All attendees receive comprehensive courseware covering all topics in the course including:

  • Case studies and real stories of marketers currently applying Agile Marketing
  • A take-home workbook that takes concepts and puts them into action items for when you get back to the office
  • A designation as a Certified Agile Marketer by ICAgile, a world-renowned accreditation company

Software Requirements:

No software is required. Students should be seated in pods of 3 or 4, with a notebook and pen for each student. Each pod should have a flipchart with multiple colors of markers. The instructor will require connectivity for her/his laptop to a projection system and Internet.

Contact Us:

Accelebrate’s training classes are available for private groups of 3 or more people at your site or online anywhere worldwide.

Don't settle for a "one size fits all" public class! Have Accelebrate deliver exactly the training you want, privately at your site or online, for less than the cost of a public class.

For pricing and to learn more, please contact us.

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