Agile for Marketers Certification

AGLM-100 (2 Days)

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Agile Marketing Training Overview

This Agile for Marketers Certification training teaches attendees how to apply Agile to their marketing initiatives and focuses on customer-centric campaigns. The course is certified by ICAgile and participants may earn ICP-Marketing Certified Professional accreditation upon successful completion of the class.

Location and Pricing

Most Accelebrate courses are taught as private, customized training for 3 or more attendees at our clients' sites worldwide. In addition, we offer live, private online classes for teams who may be in multiple locations or wish to save on travel costs. Please visit our client list for organizations for whom we have delivered onsite training. To receive a customized proposal and price quote for private on-site or online training, please contact us.

Agile Marketing Training Objectives

All students will learn:

  • The basics around Agile marketing and why it’s more than a fad
  • What Agile marketing really means (we’ll expel some of the common myths)
  • How to center campaigns around their customers (instead of their company)
  • Flexible planning options that allow marketers to ditch their five-year marketing plan
  • The importance of collaboration and teamwork with Agile marketing
  • If a Kanban flow-based approach is right for their team
  • How Scrum has worked for software teams and how it can be applied in marketing
  • How to formulate an action plan for getting started with Agile marketing at their company

Agile Marketing Training Outline

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Introduction
The Need for Agile Marketing
  • Discover how new brand categories are disrupting marketing as we know it
  • Explore six key challenges marketers are facing with traditional marketing
  • Learn how agile marketing can help you overcome these challenges
Defining Agile Marketing
  • Discover the differences between Agile marketing and common frameworks such as Scrum, Kanban and Lean
  • Take a deep dive into the Agile marketing Manifesto’s Values & Principles and discover where you’re aligned and areas that will require a culture change at your company
  • Learn what Agile marketers do differently than traditional marketers
Customer-Centric Marketing
  • Learn how to create campaigns that don’t lose sight of your customers
  • Explore social media and how personalization and quick response is imperative
  • Practice writing minimally viable personas and customer stories to understand customers’ needs quickly
Marketing Planning that’s Flexible
  • Learn how to focus your marketing on outcome vs. output
  • Practice mapping out your work to discover your minimally viable campaign
  • Learn to organize work in a single, prioritized marketing backlog
Teams & Teamwork
  • Understand how teams of generalists rather than specialists deliver marketing value sooner
  • Discover why dedicated team players are key to the teams’ success
  • Learn how working at a sustainable pace determined by the team improves outcomes
Kanban Practices for Agile Marketers
  • Learn the basics of Kanban and its key principles
  • Discover how to limit work in progress so work doesn’t get ‘stuck’
  • See how visualizing work helps the team
  • Determine how your team can discover its ideal flow to maximize done work
Using the Scrum Framework in Agile Marketing
  • Learn the basics of the Scrum framework
  • Understand the three roles in Scrum and how marketers are changing it up
  • Simulate the Scrum framework with an interactive game
Getting Started with Agile Marketing
  • Select which Agile practices best fit your team and culture
  • Explore how Agile marketing teams have been formed by other companies
  • Learn best practices for piloting an Agile marketing team
Conclusion
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Lecture percentage

50%

Lecture/Demo

Lab percentage

50%

Lab

Course Number:

AGLM-100

Duration:

2 Days

Prerequisites:

No prior experience is presumed.

Training Materials:

All attendees receive comprehensive courseware covering all topics in the course.

Software Requirements:

No software is required. Students should be seated in pods of 3 or 4, with a notebook and pen for each student. Each pod should have a flipchart with multiple colors of markers. The instructor will require connectivity for her/his laptop to a projection system and Internet.

Contact Us:

Accelebrate’s training classes are available for private groups of 3 or more people at your site or online anywhere worldwide.

Don't settle for a "one size fits all" public class! Have Accelebrate deliver exactly the training you want, privately at your site or online, for less than the cost of a public class.

For pricing and to learn more, please contact us.

Contact Us Train For Us

Toll-free in US/Canada:
877 849 1850
International:
+1 678 648 3113

Toll-free in US/Canada:
866 566 1228
International:
+1 404 420 2491

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Atlanta, GA 30309-3918
USA

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