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Live Agile Marketing Webinar

Agile, It’s Not Just for Software Anymore! Learn How To Get Your Marketing Department Embracing Agility

Register Here!

When: Thursday, February 6, 2020, at 1 pm ET / 10 am PT (duration: 1 hr)

Overview: If you’re working at a company that’s practicing agile in IT, but your marketing department is still working the same way it has since 1999, it’s time to get them on board!

A company can only truly transform when everyone embraces agile ways of working. And with marketing and technology so closely intertwined these days, marketers need to be able to be even more responsive and customer-centric.

In this webinar, Stacey Ackerman, agile marketing coach and trainer, will guide you through 5 easy ways to get your marketing team started with agile.

Audience: Business leaders, marketing leaders, agile coaches, and marketers in companies that are on agile transformation journeys who are feeling the pain of not having their marketing teams working in agile.

Topics:

• Why your company can’t wait for marketing to take months (or even years) to deliver a campaign and why it’s so critical for your company’s success to have your marketing department be flexible and responsive to customers’ needs.
  
  
• How agile marketers are adapting agile to make it work for them and how you may have to make modifications from your software teams’ agile practice.
  
  
• You don’t have to wait for the perfect plan to get your company started with agile marketing. Learn easy ways to get your marketing department started with agile right away, including:

• • Learn different ways marketing teams are organizing to maximize value to customers, and see which one is right for you.
  • Discover how to get the right people together to form a pilot team.
  • Get ideas for measuring the success of your pilot team.
    
    
• At the conclusion, Stacey will hold a Q&A session 

Register Here!