Microsoft Dynamics 365 for Marketing (MB-220)


Course Number: MOC-MB-220
Duration: 4 days (26 hours)
Format: Live, hands-on

Dynamics 365 Training Overview

This Microsoft Dynamics 365 for Marketing (MB-220) teaches attendees the marketing application configuration needed to drive business growth. Students learn how to manage leads, marketing forms and pages, segmentation, and email marketing messages. All these pieces are tied together through interactive customer journey design, including event and survey configuration. This course prepares students for the MB-220 exam for which every attendee receives a voucher.

Location and Pricing

Accelebrate offers instructor-led enterprise training for groups of 3 or more online or at your site. Most Accelebrate classes can be flexibly scheduled for your group, including delivery in half-day segments across a week or set of weeks. To receive a customized proposal and price quote for private corporate training on-site or online, please contact us.

In addition, some courses are available as live, instructor-led training from one of our partners.

Objectives

  • Understand the marketing application configuration
  • Drive business growth with Dynamics 365 
  • Create marketing forms and pages
  • Create segmentation and email marketing messages
  • Set up and launch customer journeys
  • Create and manage events
  • Distribute and analyze surveys

Prerequisites

All students must have knowledge of the Dynamics 365 platform and an understanding of basic marketing principles. Power Platform experience, especially in model-driven applications, is also recommended.

Outline

Introduction
Set up and manage Dynamics 365 Marketing
Advanced configuration for Dynamics 365 Marketing
Review domain authentication, email best practices, and GDPR in Dynamics 365 Marketing
Manage assets and content settings in Dynamics 365 Marketing
Manage customers in Dynamics 365 Marketing
Manage forms and pages in Dynamics 365 Marketing
Manage emails, segments, and journeys in Dynamics 365 Marketing
Manage subscription centers and double opt-in in Dynamics 365 Marketing
Manage website visits, redirect URLs, and social postings in Dynamics 365 Marketing
Create an on-site event in Dynamics 365 Marketing
Create a webinar event in Dynamics 365 Marketing
Promote events, manage registration and check-ins, and review results in Dynamics 365 Marketing
Advanced event management features in Dynamics 365 Marketing
Evaluate marketing initiatives with analytics in Dynamics 365 Marketing
Review the marketing calendar in Dynamics 365 Marketing
Conclusion

Training Materials

All Microsoft Dynamics 365 training students receive Microsoft official courseware.

For all Microsoft Official Courses taught in their entirety that have a corresponding certification exam, an exam voucher is included for each participant.

Software Requirements

Attendees will not need to install any software on their computer for this class. The class will be conducted in a remote environment that Accelebrate will provide; students will only need a local computer with a web browser and a stable Internet connection. Any recent version of Microsoft Edge, Mozilla Firefox, or Google Chrome will be fine.



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