Introduction to Google Analytics 4 (GA4)


Course Number: GA-102

Duration: 1 day (6.5 hours)

Format: Live, hands-on

GA4 Training Overview

Google Analytics 4 (GA4) is the latest version of Google Analytics, which will replace the legacy Universal Analytics (UA) in July 2023. GA4 has extensive new features that differentiate it from its predecessor. GA4 uses artificial intelligence (AI) to provide much more powerful analytics capabilities than those in UA.

This GA4 training course teaches attendees the fundamentals of GA4 and how to navigate the new reporting interface. Participants learn how to leverage the new analytics capabilities in GA4 and integrate GA4 with other Google tools to drive value for their organizations.

Location and Pricing

This course is taught as a private, live online class for teams of 3 or more. All our courses are hands-on, instructor-led, and tailored to fit your group’s goals and needs. Most Accelebrate classes can be flexibly scheduled for your group, including delivery in half-day segments across a week or set of weeks. To receive a customized proposal and price quote for online corporate training, please contact us.

Objectives

  • Navigate around GA4 and find what you need
  • Understand how GA4 works and how it differs from the previous version
  • Answer key business questions about website and marketing performance
  • Use GA4’s analysis capabilities
  • Configure GA4’s reporting options
  • Drive value to your business using GA4 data

Prerequisites

No prior experience is presumed.

Outline

Expand All | Collapse All

Introduction
GA4 Fundamentals
  • Learn what GA4 is and how it works
  • Understand the differences between GA4 and Universal Analytics
  • Walk through the GA4 UI
User Behavior
  • Understand how users are interacting with your app or website
  • Learn how events are tracked and how to analyze them
  • Create funnels and pathing reports
Marketing Performance
  • Assess how effective your marketing efforts are
  • Understand attribution in GA4
Content Performance
  • Understand what content is helping you achieve your business goals
Advanced Analysis & Activation
  • Leverage GA4’s new analysis capabilities
  • Create and use audiences
  • Use GA4’s integrations with wider Google Marketing Platform
GA4 Configuration
  • Configure settings in the UI
  • Customize the reporting interface
Conclusion

Training Materials

All Google Analytics training students receive comprehensive courseware.

Software Requirements

  • Access to your company's Google Analytics 4 property, if available
  • Internet connection


Learn faster

Our live, instructor-led lectures are far more effective than pre-recorded classes

Satisfaction guarantee

If your team is not 100% satisfied with your training, we do what's necessary to make it right

Learn online from anywhere

Whether you are at home or in the office, we make learning interactive and engaging

Multiple Payment Options

We accept check, ACH/EFT, major credit cards, and most purchase orders



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