GA4 Training Overview
Google Analytics 4 (GA4) is the latest version of Google Analytics, which will replace the legacy Universal Analytics (UA) in July 2023. GA4 has extensive new features that differentiate it from its predecessor. GA4 uses artificial intelligence (AI) to provide much more powerful analytics capabilities than those in UA.
This GA4 training course teaches attendees the fundamentals of GA4 and how to navigate the new reporting interface. Participants learn how to leverage the new analytics capabilities in GA4 and integrate GA4 with other Google tools to drive value for their organizations.
Location and Pricing
This course is taught as a private, live online class for teams of 3 or more. All our courses are hands-on, instructor-led, and tailored to fit your group’s goals and needs. Most Accelebrate classes can be flexibly scheduled for your group, including delivery in half-day segments across a week or set of weeks. To receive a customized proposal and price quote for online corporate training, please contact us.
In addition, some courses are available as live, instructor-led training from one of our partners.
Objectives
- Navigate around GA4 and find what you need
- Understand how GA4 works and how it differs from the previous version
- Create custom audiences
- Use GA4’s analysis capabilities
- Create conversions and events
- Configure GA4’s reporting options
- Integrate other Google tools with GA4, including the Google Tag Manager
Prerequisites
No prior experience is presumed.
Outline
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Introduction
The Google Analytics 4 Platform
- Admin Settings
- Differences from Universal GA
- Events
- Migration
- Defining Traffic
- Views
Collections
- Create Collections
- Organize Reports
- Different Dimensions
- Mediums/Source
Audiences
- Devices
- Create Custom Audiences
- Using Templates
- Purchasers
- Filtering
- Importing Current Goals
Conversions and Events
- Monitor current events
- Create new events
- Create Conversions
- Conversion Paths
- Model Comparison
- Advertising Reports
- Engagement Overview
Reports
- Customizing reports
- Create Alerts
- Funnel Exploration
- Path Exploration
- Free Form
- Segments
- Sharing Reports
Monetization
- Ecommerce Purchases
- Understand what can be tracked
Tools to assist with GA4
- Google Tag Manager
- Google Looker Studio
- Search Engine Console
- Linked Accounts
Conclusion
Training Materials
All Google Analytics training students receive comprehensive courseware.
Software Requirements
- Access to your company's Google Analytics 4 property, if available
- Internet connection
