UX for Marketers


Course Number: UX-102

Duration: 1 day (6.5 hours)

Format: Live, hands-on

User Experience (UX) Training Overview

User Experience (UX) is playing an increasingly important role in SEO (search engine optimization) and other marketing disciplines. This course demystifies UX for marketing professionals and teaches them how to improve the usability of their organization’s website.

If you missed our free Webinar, Why a Website’s User Experience (UX) is Vital for Marketing, you may view the recording here.

Location and Pricing

Accelebrate offers instructor-led enterprise training for groups of 3 or more online or at your site. Most Accelebrate classes can be flexibly scheduled for your group, including delivery in half-day segments across a week or set of weeks. To receive a customized proposal and price quote for private corporate training on-site or online, please contact us.

Objectives

  • Understand the UX processes
  • Understand how UX and marketing can work together
  • Apply common UX methods
  • Use UX tools and techniques to improve your marketing strategy

Prerequisites

There are no specific prerequisites for this class, but it is aimed at those with some experience with digital marketing.

Outline

Expand All | Collapse All

Overview of UX
  • What is UX?
  • Why is UX important?
  • Working with UXers and how to get involved in the design process
Common UX Methods
  • Analytics for UX
  • User testing
  • Stakeholder interviews
  • Design psychology
  • Personas (marketing Vs. design)
  • Empath and journey mapping
  • Measuring UX
Testing with Users
  • The different types of usability testing
  • How to prepare for usability testing
  • How to run usability testing
  • How to analyze, and act on, the results of testing
UX for SEO
  • Why UX matters
  • Dispelling myths
  • Quick wins
  • Where landing pages sit in the User
  • Consistency of messaging
UX for Conversions
  • Differences between UX and CRO
  • Common CRO methods
  • Measuring results
Conclusion

Training Materials

All attendees receive a copy of the training materials and access to UX resources/templates.

Software Requirements

Stable internet access and a modern web browser.



Related Topics

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