Recent Blog Articles

March 03, 2021 in Data Science, AI/ML, and RPA

Truths and Myths about RPA

To understand the potential value of RPA, we must correct common misguided information regarding how RPA functions, what its impact is on stakeholders, how the technology is implemented, and how it works.

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October 30, 2020 in SEO

Google Analytics Insights: How Users Navigate Your Site

In this article, we will look at three things you can leverage within Google Analytics to get a full picture of how users navigate your site: (1) The Navigation Summary tool (2) The User Flow tool and (3) Regular Expressions.

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September 29, 2020 in SEO

SEO for 2021: How to Use Google's New Testing Tool for Structured Data

Have you been using the Structured Data Tool to find and fix any errors before adding the schema markup to your website? I will give it to you straight: the new Rich Results Test has recently come out of beta and Google will be taking away the Structured Data Tool.

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September 29, 2020 in Training Tips and Insights

Is Zoom Paying Off its (In)security Debt?

Zoom's story is proof that ignoring security during development is a debt one will undoubtedly have to pay off sooner or later.

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February 18, 2020 in SEO

Google Ads: Getting the Most Out of Text Ads

You have started a new Campaign, created Ad Groups, and written ad copy. If you have not yet done these steps, read my previous Google Ads article on how to set up your campaign in 3 steps. Now it is time to continue to write and refine your ads.

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February 02, 2020 in Agile

How Marketers are Adapting Agile to Meet Their Needs

It’s an exciting time for marketers, and they have a lot to learn from software teams who’ve been practicing agile for awhile, but it’s nice that marketers are also paving their own way and adapting agile to meet their needs.

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December 31, 2019 in Agile

How to Get Started with Agile Marketing

There’s a common misperception that agile marketing is just for the teams doing the work, but that’s simply not true. Everyone at all levels needs to understand the culture changes that agile marketing brings and how their jobs as they used to be will likely change.

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September 01, 2019 in Data Visualization

Salesforce and Tableau Integration

Now that we have an idea of the potential upsides and downsides to the acquisition of Tableau by Salesforce, let's discover how you integrate Tableau with Salesforce to analyze your Salesforce data.

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August 12, 2019 in Training Tips and Insights

Understanding the Landscape of Linux Certifications for Junior and Senior Systems Administrators

Some Linux certifications have remained a staple in the marketplace and others are offering good alternatives. Here is a breakdown of certification organizations/companies and their offerings.

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June 19, 2019 in SEO

How to use Tableau to do SEO and Marketing

"Content is king" the saying goes. And everyone is creating content now. Blogs. Social media posts. Articles. Videos. Infographics.  The list goes on and on.  But how do you know what content you should create?

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