Recent Blog Articles


February 18, 2020 in SEO

Google Ads: Getting the Most Out of Text Ads

You have started a new Campaign, created Ad Groups, and written ad copy. If you have not yet done these steps, read my previous Google Ads article on how to set up your campaign in 3 steps. Now it is time to continue to write and refine your ads.

February 02, 2020 in Agile

How Marketers are Adapting Agile to Meet Their Needs

It’s an exciting time for marketers, and they have a lot to learn from software teams who’ve been practicing agile for awhile, but it’s nice that marketers are also paving their own way and adapting agile to meet their needs.

December 31, 2019 in Agile

How to Get Started with Agile Marketing

There’s a common misperception that agile marketing is just for the teams doing the work, but that’s simply not true. Everyone at all levels needs to understand the culture changes that agile marketing brings and how their jobs as they used to be will likely change.

September 01, 2019 in Training Tips and Insights

Salesforce and Tableau Integration

Now that we have an idea of the potential upsides and downsides to the acquisition of Tableau by Salesforce, let's discover how you integrate Tableau with Salesforce to analyze your Salesforce data.

August 12, 2019 in Training Tips and Insights

Understanding the Landscape of Linux Certifications for Junior and Senior Systems Administrators

Some Linux certifications have remained a staple in the marketplace and others are offering good alternatives. Here is a breakdown of certification organizations/companies and their offerings.

June 19, 2019 in SEO

How to use Tableau to do SEO and Marketing

"Content is king" the saying goes. And everyone is creating content now. Blogs. Social media posts. Articles. Videos. Infographics.  The list goes on and on.  But how do you know what content you should create?

May 29, 2019 in Training Tips and Insights

How to Create a Successful Technical Learning Program from Scratch

Creating a technical learning program can be time consuming and resource-intensive. Defining learning objectives, designing training materials, and gathering attendee feedback are just a few of the must-have's. Here is a quick, 10-step guide to help get your new program up and running successfully.

April 29, 2019 in Python

The Chicken or the Beef? Why Everyone Loves Neural Networks (Part III, Improving the Output)

In the previous article, we looked at how to construct a very simple artificial neural network to model our chicken-or-beef meal decision. However, this is overly simplistic for most 'real-world' problems. In this final article, we'll look at how to extend this basic network, and how to deal with that ever-present bugbear in machine learning: over-fitting.

April 21, 2019 in Python

The Chicken or the Beef? Why Everyone Loves Neural Networks, Part II (Using Keras and TensorFlow)

The important objective functions for ANNs are referred to as cost or loss functions. These functional measures of error are the important metrics with which we determine the success of our algorithm. The goal of machine learning algorithms is to optimize such a function.

April 15, 2019 in Python

The Chicken or the Beef? Why Everyone Loves Neural Networks

Here we try to give a simple illustration of what the fuss is all about, and even show you how to cast your own Artificial Neural Network spells — using the popular Python programming language along the way.



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