September 14, 2022 in SEO
One-and-done changes will not work; it is a constant process of weeding out the old, optimizing the new, and keeping on top of trends and site analytics.
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October 30, 2020 in SEO
In this article, we will look at three things you can leverage within Google Analytics to get a full picture of how users navigate your site: (1) The Navigation Summary tool (2) The User Flow tool and (3) Regular Expressions.
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September 29, 2020 in SEO
Have you been using the Structured Data Tool to find and fix any errors before adding the schema markup to your website? I will give it to you straight: the new Rich Results Test has recently come out of beta and Google will be taking away the Structured Data Tool.
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February 18, 2020 in SEO
You have started a new Campaign, created Ad Groups, and written ad copy. If you have not yet done these steps, read my previous Google Ads article on how to set up your campaign in 3 steps. Now it is time to continue to write and refine your ads.
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April 08, 2019 in SEO
In this article, I discuss the difference between Featured Snippets and Rich Snippets and explain how Structured Data helps Google display your search engine listings. I also discuss why all three are good for SEO.
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March 27, 2018 in SEO
Google is not the only pay-per-click (PPC) advertising option out there, but it is the standard in search engine marketing.
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September 25, 2017 in SEO
A substantial portion of Accelebrate's business comes directly from organic searches in Google, so you can imagine my horror when I received this little gem in my inbox: "Google has detected structured markup on some of your pages that violate our structured data quality guidelines."
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June 11, 2017 in Training Tips and Insights
Classroom learning on the job is necessary, but facilitating rapid learning can be frustrating and ineffective if it is not implemented correctly.
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April 29, 2015 in SEO
For the last few months, Google has been warning websites that are not mobile friendly to make changes to ensure that users have a seamless experience when viewing their site on a mobile device. With its new mobile algorithm, Google has made it its mission to weed out these sub-par mobile sites by penalizing their search rankings.
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March 24, 2015 in SEO
In this blog article, I will discuss the recent warnings Google has issued to webmasters, how to check your mobile website for usability issues, when to expect the next algorithm to roll out, and how to optimize your mobile website to avoid being penalized in the search engine results on mobile devices.
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