February 18, 2020 in SEO
You have started a new Campaign, created Ad Groups, and written ad copy. If you have not yet done these steps, read my previous Google Ads article on how to set up your campaign in 3 steps. Now it is time to continue to write and refine your ads.
April 08, 2019 in SEO
In this article, I discuss the difference between Featured Snippets and Rich Snippets and explain how Structured Data helps Google display your search engine listings. I also discuss why all three are good for SEO.
March 27, 2018 in SEO
Google is not the only pay-per-click (PPC) advertising option out there, but it is the standard in search engine marketing.
September 25, 2017 in SEO
A substantial portion of Accelebrate's business comes directly from organic searches in Google, so you can imagine my horror when I received this little gem in my inbox: "Google has detected structured markup on some of your pages that violate our structured data quality guidelines."
June 11, 2017 in Training Tips and Insights
Classroom learning on the job is necessary, but facilitating rapid learning can be frustrating and ineffective if it is not implemented correctly.
March 14, 2016 in SEO
The Google Penguin algorithm, designed to penalize websites that use link spam to try to increase their Google rankings, first came out in April 2012. Google has been taunting webmasters for months with a new Penguin 4 algorithm update for 2016, but they have been coy about when it would be released, only saying it would march out in Q1.
April 29, 2015 in SEO
For the last few months, Google has been warning websites that are not mobile friendly to make changes to ensure that users have a seamless experience when viewing their site on a mobile device. With its new mobile algorithm, Google has made it its mission to weed out these sub-par mobile sites by penalizing their search rankings.
March 24, 2015 in SEO
In this blog article, I will discuss the recent warnings Google has issued to webmasters, how to check your mobile website for usability issues, when to expect the next algorithm to roll out, and how to optimize your mobile website to avoid being penalized in the search engine results on mobile devices.
December 22, 2014 in SEO
In this article I will discuss what you can do to improve your site’s keywords and backlinks right now, as well as strategies for your site’s long-term SEO health.
December 09, 2014 in SEO
What percentage of people who come to your site complete a meaningful action that generates, or converts into, revenue for your company? Tracking these conversions can tell you if all of the work you put into your website is paying off.
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