Anne Fernandez Articles

March 15, 2024 in Data Science, AI/ML, and RPA

Using Generative AI (Gen AI) for Marketing

Marketing professionals and content creators can benefit from the efficiency and creativity that ChatGPT and other generative AI services bring to the table.

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March 04, 2024 in Data Visualization

Microsoft Power BI: A Guide to Data Visualization Types

This article will explore six data visualization types, including column charts, line graphs, pie charts, donut charts, tree maps, and geospatial maps. Stick around until the end for the bonus best practices guide!

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February 09, 2024 in Data Science, AI/ML, and RPA

Ethics and Artificial Intelligence (AI)

Ethical AI ensures that AI systems treat everyone fairly, are responsible for their actions, and operate in a transparent way.

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February 02, 2024 in Training Tips and Insights

AI in Learning and Development: Benefits and Challenges

With AI, employee training and development can be more effective, efficient, and cost-effective. However, there are some drawbacks. This article explores the advantages and challenges of AI in L&D.

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September 14, 2022 in SEO

How to Prepare For and Manage Google's Algorithm Updates

One-and-done changes will not work; it is a constant process of weeding out the old, optimizing the new, and keeping on top of trends and site analytics.

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October 30, 2020 in SEO

Google Analytics Insights: How Users Navigate Your Site

In this article, we will look at three things you can leverage within Google Analytics to get a full picture of how users navigate your site: (1) The Navigation Summary tool (2) The User Flow tool and (3) Regular Expressions.

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September 29, 2020 in SEO

SEO for 2021: How to Use Google's New Testing Tool for Structured Data

Have you been using the Structured Data Tool to find and fix any errors before adding the schema markup to your website? I will give it to you straight: the new Rich Results Test has recently come out of beta and Google will be taking away the Structured Data Tool.

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February 18, 2020 in SEO

How to Write Good Text Ads

You have started a new Campaign, created Ad Groups, and written ad copy. If you have not yet done these steps, read my previous Google Ads article on how to set up your campaign in 3 steps. Now it is time to continue to write and refine your ads.

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April 08, 2019 in SEO

SEO: Featured Snippets, Rich Snippets, and Structured Data

In this article, I discuss the difference between Featured Snippets and Rich Snippets and explain how Structured Data helps Google display your search engine listings. I also discuss why all three are good for SEO.

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March 27, 2018 in SEO

How to Set Up Google Ads

Google is not the only pay-per-click (PPC) advertising option out there, but it is the standard in search engine marketing.

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