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Category: SEO Articles

Structured Data for SEO (A True Story)

A few months ago we added structured data to all of the course pages on the Accelebrate website. What did we have to lose? Google uses this type of markup to better understand a webpage’s content and, yes, it is …

3 comments

Lessons in SEO: Survive the Google Penguin Update with Higher Domain Authority

Google has been taunting webmasters for months with a new Penguin 4 algorithm update for 2016, but they have been coy about when it would be released, only saying it would march out in Q1. Well played, Google, well played. …

3 comments

Google’s New Mobile Algorithm: A Mobilegeddon Update for Your SEO Panic Attack

Everyone loves a good action/drama, but it did not really play out that way when Google, after much anticipation, rolled out its new mobile-friendly algorithm on April 21.  The world as we know it did not end and one week …

2 comments

Lessons in SEO: Why You Should Have a Mobile-Friendly Website

Google estimates that 50 percent of all Google searches are now done on a mobile device. Surely, that is no surprise to you. Everywhere people are attached to their smartphones – as if surgically fused to their hands – surfing …

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Lessons in SEO: Penguin’s Algorithm Updates are Just in Time for the Holidays

In past years, Google has offered webmasters and businesses the gift of breathing a little easier over the holidays by not rolling out a new algorithm update. Changing the algorithm in the weeks between Thanksgiving and Christmas have been ‘off …

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Lessons in SEO: Why You Should Care About Your Website’s Conversion Rates

If you are a webmaster or you have a business that depends on attracting customers to your website, you are probably already tracking and analyzing your site’s traffic statistics and keeping tabs on your social media activity. It is great …

1 comment

Lessons in Search Engine Optimization: SEO for 2015

Some of Google’s 2014 algorithmic changes (formulas for figuring out which pages should rank the highest on search engine results pages, or SERPs) have sent the SEO world into a spin. In this blog article, I will discuss the current …

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Lessons in SEO: The Proper Use of the Canonical Tag and Avoiding Canonical Tag Disaster

Anyone who has worked with SEO has run into the term ‘canonical tag.’ There has been a great deal of confusion over the proper use of canonical tags: when to use them, how to use them, and why would anyone …

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